Reputation Management
Untrue reviews, cleanly removed.
A single fake 1-star review can drop your conversion by 20%. We review your case for free and remove what violates Google's guidelines or German law — transparent, documented, performance-based.
Which reviews can be removed
Not every review is equal — and not every one is removable.
Google only removes content that violates its policies or the law. Here's an honest overview of what can realistically be taken down.
False Factual Claims
Statements that are demonstrably untrue — a customer who never visited, a service that was never provided. These cases have the highest success rates.
Fake Reviews Without Customer Relationship
Former employees, competitors, profiles without real context. Google removes these once we cleanly document the missing customer relationship.
Insults & Defamation
Pointless disparagements without substance, personal attacks, discriminatory language. Violates Google's guidelines and German personality rights law.
Privacy Violations
Reviews that expose employee names, health data or other protected information — almost always a fast win.
Conflicts of Interest & Extortion
Reviews tied to a demand ('5 stars for a discount'), or campaigns with recognizable patterns. We document and report them.
Off-Topic Reviews
Political statements, advertising, reviews that don't concern actual business operations. A clear Google guideline violation.
Our process
Four stages from problem to removal.
No black box, no empty promises. You see every step, every reasoning, and know within 24 hours whether your case stands a chance.
- 01
Free Initial Assessment
Send us the review link. Within 24 hours we tell you whether the review has a realistic chance of removal — free, no strings attached. If your case is hopeless, we'll say so too.
- 02
Strategy & Documentation
We collect evidence: missing invoices, calendar records, IP signals, similarities to other profiles. Every lever — Google policy, German law, GDPR — is evaluated individually.
- 03
Reporting & Appeal
Official submission via Google's review process with legally sound reasoning. For complex cases we escalate to Google Legal or, if necessary, send a cease-and-desist to the author.
- 04
Follow-Up to Removal
We stay on it, answer Google's questions, file objections when the first request gets denied. On average, 62% of our requests result in removal, another 18% in significant adjustments.
The honest part
What often gets overlooked.
A negative Google review feels like a gut punch. Customers who've been loyal for years suddenly scroll past. A single hostile comment can relativise weeks of honest work overnight.
The truth: most business owners don't know they often have options. Google has clear guidelines on what's allowed — and German courts have been strengthening businesses' rights against illegal online reviews for years. The catch: the process is formal, time-consuming, and fails at the first hurdle if the reasoning is off.
We've been doing this for years and recognize the recurring patterns. The review from a former employee with no documented customer contact. The competitor attacking through multiple profiles. The review coming from abroad where no one ever visited. Many cases can be classified and removed with the right documentation — some require patience, few are truly hopeless.
What we can promise: an honest assessment within one business day. If your case has no chance, we'll tell you. If it does, we'll show you what it takes, how long, and what it costs. No subscription traps, no fear-mongering, no sales pressure.
FAQ
Frequently asked questions.
No. An honest, factual review from a real customer stays — even when uncomfortable. Only reviews that violate Google's guidelines or applicable law are removable: false factual claims, defamation, fake profiles, personality rights violations. After the initial check we tell you honestly which category your review falls into.
For clear policy violations often 5–14 days. For legally more demanding cases (factual claims, defamation) expect 3–8 weeks. Complex escalations with a cease-and-desist letter can run 2–4 months. We keep you informed at every stage.
The initial assessment is free. For the actual work we operate 90% performance-based: fees only when the review is removed or visibly adjusted. For extensive legal escalations we offer transparent flat rates starting at €450 net. No hidden fees, no upfront costs.
Then removal is rarely the right path. Instead we work on two things in parallel: a strong public response (often more important for future readers than the criticism itself) and a strategy to systematically collect real positive reviews. A single 1-star among 40 positives is not a problem.
We combine multiple angles: Google's own user content policies, § 1004 German Civil Code (removal claim), §§ 823, 824 German Civil Code (personality rights, credit damage), plus GDPR for data protection violations. When needed we loop in specialized media law attorneys — as an agency we prepare the groundwork that makes attorney engagement efficient.
Yes, and it happens often on first requests — Google's algorithm is conservative initially. That's precisely why the second round matters: supplementary evidence, legal classification, direct contact with Google Legal when warranted. Many of our wins come through the appeals process.
Based in Stuttgart, operating nationwide and internationally for English-speaking clients. The Google process is location-independent, and we work fully remote with clear email reports and optional video calls. Clients in Hamburg, Berlin, Munich, Frankfurt — and English speakers across Europe — all welcome.
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Passt auch dazu
Let's review your case together.
Send us the link. Within one business day you'll know whether and how removal is possible — free and without obligation.
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